How to Write a Great Thank You Script (With an Example Script) - Nonprofit Fundraising (2024)

When you’re raising money for a cause, it’s important to show your donors how much their support means to you. A great way to do this is by writing a thank you script. By taking the time to craft a thoughtful and well-written thank you script, you can show your donors just how much their support means to you and your cause. Here are a few tips to help you write a great thank you script:

1. Start by expressing your gratitude.

The first step in writing a great thank you script is to express your gratitude. Show your donors just how thankful you are for their support. Remember, they are taking time out of their day to support your cause, so make sure that you let them know just how much their support means to you. You can do this by starting off your thank you script with a statement of gratitude. For example, “Thank you so much for supporting our cause.”

2. Keep it short and sweet.

When writing a thank you script, it’s important to keep it short and sweet. You don’t want to bombard your donor with too much information or try to sell them on anything else. Just simply express your gratitude and let them know how much their support means to you and your cause. After all, the whole point of writing a thank you script is to show your appreciation, not try to get something else from them.

3. Personalize it.

Another great tip for writing a thank you script is to personalize it as much as possible. This means addressing the donor by name and letting them know how their specific donation will be used. For example, “Your donation of $50 will go towards buying new school supplies for our students.” This helps the donor feel like their contribution is making a real and tangible difference.

4. Be sincere and genuine.

Donors can spot a phoney thank you a mile away, so it’s important to make sure your script is sincere and genuine. The best way to do this is to focus on why the donor made the gift in the first place. Was it because they believe in your mission? Were they moved by a particular story or client experience? Whatever the reason, make sure your thank you message reflects this sentiment. This authenticity will go a long way in solidifying relationships with your donors.

5. Show appreciation for all gifts, large and small.

All gifts should be treated with equal importance and appreciation, regardless of their size. This shows donors that their gift is valuable no matter what its monetary worth may be, and that their support is appreciated regardless of how much they are able to give financially. By showing appreciation for all gifts, large and small, you send a strong message of gratitude that will resonate with donors of all levels of giving.

Example Script

Hi, my name is Jane Smith and I’m the development officer for ABC Charity. I’m calling to say thank you for your donation of $500 to our annual fundraising campaign.

Thank you so much for your support of our organization! We are truly grateful for your gift of $_____ . Your generous contribution will help us to _______ .

I wanted to share with you some of the specific ways that your donation will be used. For example, _______ . I think you’ll be pleased to know that ___________ . This is really going to make a difference in the lives of ___________ . Thank you so much for making this possible!

We are so grateful for your support. People like you are the heart and soul of our organization. We simply couldn’t do what we do without people like you. Thank you so much for your support.

I’ll be sure to keep you updated on how your donation is making a difference. In the meantime, if you have any questions or if there’s anything else I can do, please don’t hesitate to let me know. Thanks again for your support! I really appreciate it. Have a great day!

A strong thank you script is an essential tool for any fundraiser looking to build strong relationships with their donors. By following these tips, you can write a great thank you script that will show your donors just how much their support means to you and your cause!

How to Write a Great Thank You Script (With an Example Script) - Nonprofit Fundraising (2024)
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